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Detroit: The Land of New Opportunity

You can feel it. It is real. Something bigger than all of us is happening. Do any research and immediately you learn about Detroit’s rapid decline of population and business. Statistics on crime and corruption paint an even worse picture. Drive two blocks and you go from stunning high-rise buildings and large iconic art to graffiti-covered abandoned and burned structures. It appears on its surface to be the lost American dream.

But look closer. Where there were empty spaces there is now a flurry of activity. Where people were leaving, there is return. Investment now soundly trumps caution and withdrawal.

It is no mistake. Detroit is making a comeback—to once again lead with diverse businesses, capability, and American culture. And everywhere people are meeting, talking, and doing. No surprise when Quicken Loans immediately invited laid off workers in Silicon Valley to come to the big D. No surprise in Twitter’s or Atomic Object’s expansion into downtown. And all of this is occurring on a strong digital technology base already here.

So what blocks people from considering Detroit? Perception mostly. I laughed when Quicken Loans CEO Bill Emerson was asked on national TV how he was going to convince people to move away from the Valley. To me, it is a no-brainer.

  • Do you want to be where companies are investing?
  • Do you want affordable housing and good neighbors?
  • Do you want to participate in new recreational and cultural opportunities?
  • Do you want to be part of a something bigger than just a job?

If you are like me, Detroit is the new opportunity to roll up your sleeves and prosper. So why not check into it?

Bruce Watson (12 Posts)

Bruce is the managing partner of Atomic Object’s Detroit office. He is an expert in software development and re-engineering supply chain and factory operations.

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