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  1. Phil Kirkham
    Jan 08 - 9:05 am

    Coincedentally I’m currently reading Quiet:The Power of the Introvert and it has a section on Brainstorming and says it’s not as effective as people think. This New Yorker article – http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer – goes into more depth and has a quote:
    ” Decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and later pool their ideas. “

    Does your experience show that brainstorming works ?

  2. Paul Hart
    Jan 08 - 1:01 pm

    Thanks for the link, Phil. I agree, there can be problems with group think in brainstorming and have encountered this personally. However, I also think this particular brainstorm method can still generate a lot of great ideas. Brainstorming with the right people can also foster buy in from the constituents. A great move when you’re working with a large team or enterprise.

    Coming out of this session, the client and I were inspired to collaborate and jot down 2 very solid ideas. Additionally, there were several insights spoken during the brainstorm session that weren’t previously identified.

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