Recently, I was having a conversation with a friend from another software development firm. We were discussing sales, and he informed me that his firm sets sales targets each month. They build their monthly target by figuring out how much revenue they could make for the year based on their current staff level, and then simply divided by 12. On the surface, this approach sounded very logical. Such approaches are common for sales teams that sell products.
The question is: Is this approach appropriate for a services firm? Read more on Should Service Firms Have Sales Targets?…
We’re hiring! We’re actively seeking developers & designers for our new Detroit location. LEARN MORE
Behold: that is the copy that we added to this blog for our Detroit hiring campaign. We made the change on April 14th. See banner above. :)
Previous to this hiring banner, we have placed two other banners on the right side of the page. One for our homepage and a second for Carl’s blog Great Not Big.
Our first instinct was to simply create another right side banner, but we started to second guess ourselves after reviewing our GA statistics for clickthroughs. Carl’s blog had a decent clickthrough rate of 0.68%, but our homepage link was doing miserable at 0.08%. This was substantially worse than a standard advertising banner ad (0.2%). Ouch!
Read more on Improved Clickthrough Rates…