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During the sales process at Atomic, we actively discuss the business model and marketing strategy of our entrepreneurial clients. Marketing is a major risk points for many young web startups. Last week I listened to my colleague Bruce Watson share a powerful analogy with a first-time web entrepreneur.
We’re hiring! We’re actively seeking developers & designers for our new Detroit location. LEARN MORE Behold: that is the copy that we added to this blog for our Detroit hiring campaign. We made the change on April 14th. See banner above. :) Previous to this hiring banner, we have placed two other banners on the…
Thanks to a recent tweet I ended up watching a video of a presentation about agile. Whilst the content of the talk could be an entire blog post in itself, the presentation was also poor. The presenter used Powerpoint slides with a paragraph of text that he would read out in its entirety, often followed…
Here at Atomic Object we have a strong culture of sharing the benefits of our success with each other – in many ways far more generously than is common in our industry. Of course, coupled to these rewards is an equally emphasized sense of responsibilities – not the least of these is our commitment to…
The reasons for and ways of accomplishing usability studies on complex web applications are well documented. They increase user satisfaction and retention, they reduce user frustration and training — in short they add business value in obvious ways. There are a lot of known ways of doing this testing, too. You can use discount methodologies,…
Karlin Fox and I recently visited some CIS students at GVSU and gave a presentation on source control during one of the cool Lunchtime Seminar slots they run over there. We got a warm reception, saw some familiar faces, and had a good time talking. Our clandestine purpose in visiting GVSU is to get a…
With a background of 7 years in agile development, I considered myself shrewd at decomposing software features and planning incremental releases. As I continue my customer development journey with duellr I continue to realize how much more aggressive I can be with the attitude of releasing less.
Note: This post is a follow-up to a previous post on Evaluating Banner Ads Using CPI. Earlier this Spring we ran a short campaign for duellr (an app designed to help designers and their clients make better logo decisions) with the said goal of assessing our product’s positioning and market-fit. We did this by directing…
It’s a familiar experience. You sit down at your computer, pull up your favorite web browser, type a search phrase into Google and click on the option you think best fits what you’re looking for. So, you—somewhat—confidently click the link which brings you to the website. But then, you start to get an uneasy feeling…
Each new web project I do for Atomic Object requires some level of web analytics measurement. Just about every customer knows about and wants Google Analytics, but very few have heard about or understand the advantages of supplementing Google Analytics with a realtime monitoring web analytics service. Using a realtime web analytics service allows you…
Carl is the president and co-founder of Atomic Object