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At Atomic Object we say that we hire generalists. I work with people who I think of as generalists. I self-identify as a generalist. But how general can you get, practically? Well, it’s all relative, of course.
Atomic is offering six months of free space in our Detroit office to an early-stage company. Eligible companies are invited to apply before January 10, 2013. We will announce the winning company on January 18, 2013. Detroit’s growing density and investment in technology and innovation made the city an ideal choice for Atomic’s second office….
During the sales process at Atomic, we actively discuss the business model and marketing strategy of our entrepreneurial clients. Marketing is a major risk points for many young web startups. Last week I listened to my colleague Bruce Watson share a powerful analogy with a first-time web entrepreneur.
When someone is developing a new product, they often focus on two questions: Will people buy it? Can we produce it cheaply enough to turn a profit? While these are both essential, there’s a lot more to Product Development. In fact, reducing Product Development to “What will make us money next year?” is dangerous to…
Do you have an idea for a new product or service? One that gets you so excited you have to turn it into reality? Do you run the numbers and it makes you dizzy or unable to stop giggling? At Atomic Object, we know how that feels. We were once a startup, and like others…
You can feel it. It is real. Something bigger than all of us is happening. Do any research and immediately you learn about Detroit’s rapid decline of population and business. Statistics on crime and corruption paint an even worse picture. Drive two blocks and you go from stunning high-rise buildings and large iconic art to…
Scott Anthony highlights the importance of building a Minimal Viable Product (MVP) compelling enough to steer clear of becoming a mediocre value proposition: Sometimes, though, a Minimal Viable Product turns into a Mediocre Value Proposition. A company might introduce a product in the marketplace. A few customers find it interesting (you can always find a…
As designers, regardless of craft, it’s our job to advocate for, and empathise with the user. However, that doesn’t imply that we bend to the user’s every wish. Applications or products that respond to expressed or implicit needs of a user drastically increases its potential for adoption. Conversely, applications or products that respond to every…
Last weekend I attended Startup Weekend Detroit with a group of 5 other Atoms from Atomic. On Friday night, Justin, Paul, Scott and I joined the Ghost in A Box team. Ghost in A Box is the brainchild of Melissa Price. The concept was simple, users buy a ghost online and receive a package containing…
What kind of business can you build in 54 hours? That’s the challenge at every Startup Weekend event and the group in attendance at the M@dison building for Startup Weekend Detroit was more than up to the challenge. Six of us from Atomic Object made the trek out to the event to participate. We built,…
Carl is the president and co-founder of Atomic Object