Product Development

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Product Development

Hypothesis Mindset in Product Development – Part 2: It Keeps the Customer Front and Center

Having a hypothesis mindset includes having someone on the product team spend a tremendous amount of time talking to and empathizing with the customer.

Product Development

Why Hypothesis Mindset Matters in Product Development – Part 1

Product development teams need to think in terms of testable statements. Adopt a hypothesis mindset to avoid common pitfalls I see with clients.

Product Development

Focus on Differentiation for Market Adoption

When it comes to launching your new product, always ask yourself: "Does what we are offering provide enough differentiation?"

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