Deciphering User Experience/User Interface Terminology

Custom software consultants work with clients in all sorts of industries: finance, technology, education, healthcare, and so on. Not only do we learn all about our clients and their specific business needs—we learn about the industries they operate in as well.

Because we’re often in new territory, early client meetings are sometimes overwhelming. There is a lot of terminology and jargon thrown around. You find yourself asking a lot of questions on what a certain acronym stands for or what the title of a process means. This dynamic can go both ways in terms of user experience terminology.
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Tips for Improving Web Typography

Typography is one of the most important aspects of designing a website. Good typography can improve reading comprehension and usability, while poor typography can make even the best site difficult to use.

Fortunately, there is a lot of low-hanging fruit when it comes to this area. By following just a few key rules, you can greatly improve even the worst web typography.
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You Want Me to Rotate My Device? Really?

I play Words with Friends, but since I use the free version, I have to put up with ads after every move. Annoying–but that’s what I expect if I’m playing for “free.” Sometimes, I see this error:

In my opinion, this is far more annoying than the adverts.

No, I am not going to rotate my iPad just so you can show me an advert. Instead, I quit the app and restart (and maybe mutter some bad words under my breath).
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An Introduction to Website Image Optimization – Part 2

This post is the second in a two-part series on the process Atomic Object uses to optimize images for the web. To review, our basic image optimization process at Atomic follows these four basic steps:

  1. Eliminate unnecessary images
  2. Choose the appropriate image format
  3. Scale image to the correct dimensions
  4. Apply compression

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An Introduction to Website Image Optimization – Part 1

Image optimization is the process of reducing image file sizes as much as possible while maintaining an acceptable level of visual quality. It can be a complex topic; there are endless ways to optimize images for the web, and the best technique for a given image depends on its content and context.

In this two-part series, I’ll offer some compelling reasons about why you should use image optimization, and I’ll cover our approach for choosing techniques.
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