An Introduction to Website Image Optimization – Part 2

This post is the second in a two-part series on the process Atomic Object uses to optimize images for the web. To review, our basic image optimization process at Atomic follows these four basic steps:

  1. Eliminate unnecessary images
  2. Choose the appropriate image format
  3. Scale image to the correct dimensions
  4. Apply compression

Read more on An Introduction to Website Image Optimization – Part 2…

An Introduction to Website Image Optimization – Part 1

Image optimization is the process of reducing image file sizes as much as possible while maintaining an acceptable level of visual quality. It can be a complex topic; there are endless ways to optimize images for the web, and the best technique for a given image depends on its content and context.

In this two-part series, I’ll offer some compelling reasons about why you should use image optimization, and I’ll cover our approach for choosing techniques.
Read more on An Introduction to Website Image Optimization – Part 1…

‘Alarming’ Problems You Should be Preventing in Your App

I have an alarm clock app that I’ve been running on my iPad2 for a couple of years now. Apart from groaning when it goes off in the morning, I’ve been happy with it. It always goes off, no crashes, and it has carried on working through several iOS upgrades.

Well, I thought it was a great little app until last week. Read more on ‘Alarming’ Problems You Should be Preventing in Your App…

Heuristics and Practical Plans for Content Strategy

In my last post on content strategy, I talked about some high-level practices for strategizing around website content. I advocated for aligning content with user goals and being merciless toward your content when you prioritize quality over quantity. Successful content is useful to users and entertaining.

Now I’d like to look at some tactical practices that will help you connect with your users, ensuring that your website content is in line with their goals while helping your stakeholders execute their business model. Read more on Heuristics and Practical Plans for Content Strategy…

Your Design Review will Succeed or Fail in the First 5 Minutes

It’s the moment that every designer both loves and dreads: the design review with your customer or stakeholder.

Whether you realized it or not when you set out to become a designer (I’m guessing “not”—I’ll admit that I didn’t), effective communication and presentation are core parts of a designer’s job—and these skills set the excellent designers apart from the rest. Read more on Your Design Review will Succeed or Fail in the First 5 Minutes…