When time and budget are especially constrained, teams can still channel the customer’s voice into what they build through adopting a hypothesis mindset.
Adopting a hypothesis mindset on product teams can mitigate the risk of wasted money developing features that don’t get used.
Having a hypothesis mindset includes having someone on the product team spend a tremendous amount of time talking to and empathizing with the customer.
Product development teams need to think in terms of testable statements. Adopt a hypothesis mindset to avoid common pitfalls I see with clients.