One factor that determines the success of product development is how much value customers get from the product being built. This is why I’m a proponent of surveying customers before, during, after product development.
Every product team strives to create a strong connection with the customers they serve. Keeping a finger on the pulse of what customers find valuable increases your chances of building products that they will buy and use loyally. As a software product owner, I’ve been directly involved with various initiatives to gather customer feedback. One […]