Kimberly Crawford on Atomic Spin

Design Thinking Toolkit, Activity 14 – I Like, I Wish, What If

It's hard to get positive, constructive feedback. "I Like, I Wish, What If" uses Design Thinking to get useful feedback from a diverse group.

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Design Thinking Toolkit, Activity 13 – Hopes & Fears

The "Hopes & Fears" design thinking exercise may feel cheesy. But it can reveal hidden motivations and bring the group together.

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Design Thinking Toolkit, Activity 12 – Visualize the Vote

Ever been stuck in a meeting where you can’t gain consensus or get past a team member with a strong opinion? Dot voting is a great approach.

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Design Thinking Toolkit, Activity 11 – Speed Boat

Speed Boat is a design thinking activity to help frame obstacles holding back your project's success. Inject a bit of fun into your process!

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Design Thinking Toolkit, Activity 10 – Affinity Mapping

An affinity diagram/map is an easy-to-make physical, tactile, and editable tool that can help you see trends and areas of opportunity.

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Design Thinking Toolkit, Activity 9 – Rose, Bud, Thorn

Rose, Bud, Thorn is a useful representation of a day-in-a-life. We've used it to annotate breakpoints, improvement opportunities, and more.

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Design Thinking Toolkit, Lesson 8 – Difficulty & Importance Matrix

The Difficulty & Importance Matrix is a favorite Design Thinking method. Prioritize a list of items and note their relevance to your project.

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Design Thinking Toolkit, Activity 7 – Competitors & Complementors Map

The Competitors/Complementors Map is an excellent way to visualize a company or product’s place in their industry’s competitive landscape.

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Design Thinking Toolkit, Activity 6 – Card Sorting

Card sorting is great for user research. It can help you understand the values a product or feature provides and which are most important.

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Design Thinking Toolkit, Activity 5 – Remember the Future

By helping your stakeholders imagine how their product will make users successful, this Design Thinking exercise can help clarify and drive priorities.

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Design Thinking Toolkit, Activity 4 – Start Your Day

Start Your Day will help you understand when and how a user engages with your product over time. It's a commonly used exercise at Atomic.

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Design Thinking Toolkit, Activity 3 – POEMS

You can get better user observations and more useful user research with the POEMS methods. Here's my overview, a how-to, and a template.

Kimberly Crawford

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