Get More Value from “Hopes and Fears” with a Quadrant Map

The “Hopes and Fears” Design Thinking exercise is a great way to foster discussion around our client’s worries and hopes about the project, especially early on in the process. For a recent project, I was researching ways to get more actionable output from the exercise. I found a fantastic blog post from Innovator Ltd on […]

Using “Last Thursdays” to Discuss Exceptions with Users

Most people call them “exceptions.” We call them “Last Thursdays.” I’ve mentioned this term in a couple of my previous blog posts, and I think it’s important to touch on it one more time, to better explain what it means, and to discuss how changing the name has helped us communicate more effectively with our […]