In-person customer interviews require more resources and coordination, but there are several benefits to in-person vs. a video call.
If you can find a space for every voice at the table during design feedback, you might be surprised by the richness of the conversation.
Ideally, personas emerge from contextual research. In lieu of research, teams can create proto-personas, to be refined through research.
Recently, I realized that many of the working methods I use as a delivery lead are rooted in Design Thinking practices I learned as a designer.
As designers, we often hold user feedback in high-regard and base a lot of design decisions on it. We should also also value the feedback of developers.
After looping my elastic cord through the web tabs, I now had something one step above a minimal viable product of a backpack.