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Design Strategy

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Design Strategy

Simplicity in Design Thinking, Part 3: Who’s in the Stadium?

These activities aren’t just about filling stadium seats or sorting sticky notes; they’re about creating shared understanding across the team.
Design Strategy

The Magic of Simplicity Pt2: Activities to Get You Started

f you’re looking for effective but simple activities for your workshop, stick with us as we dive into this design thinking activity.
Design Strategy

Only a Human-Centered AI Approach Offers Real Opportunities for Innovation

Projects that skip human-centered problem definition can focus on the wrong problem. Only a human-centered AI approach spurs real innovation.
Design Strategy

Go with Low-Fidelity Work for High-Fidelity Results

Going lower-fidelity is worth the fight, I promise. Below are ways I’ve experienced the benefits of fighting for low-fidelity work.
Design Strategy

Synthetic User Research is a Terrible Idea

Any product claiming to conduct valuable research for your software by interviewing a synthetic user or using generative AI is lying.
Design Strategy

The Blank Canvas: How to Add User-Centered Design to an Office

If you're a professional who wants to bring a user-centered design mindset to a work environment, I'll provide tips on navigating that.

Keep up with our latest posts.

We’ll send our latest tips, learnings, and case studies from the Atomic braintrust on a monthly basis.

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Design Strategy

Reduce “After-Market Fixes” with the Right Questions Before Coding

Asking these questions BEFORE any code is written can reduce "friction" in the UI as minor after-market fixes are made.

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Check out some of our work

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