Design Thinking and Atomic Project Leadership

IDEO sees design thinking as three lenses through which we can view design: desirability (human), viability (business), and feasibility (technical). Atomic’s project leadership roles (Design, Delivery, Development) share a significant alignment with these dimensions. That alignment strengthens our long-held belief that everyone on the team has a place in the design conversation.

Should UX/UI Designers Code? Finding a Balance Between Yes and No

“Should software designers code?” I have heard this question asked over and over again within the design community. There’s not a definitive answer, but if we extrapolate the question and ask it in a few different ways, I think we can better understand the role a designer plays in writing code for projects.