At some point in every project, we are asked, “How does this product/service create value for our customers?” or better yet, “How might we create value for our customers?” Customer Journey Maps are well suited to answer these questions.
“So you can’t go out and ask people, you know, ‘What’s the next big thing?’ There’s a great quote by Henry Ford, right? He said, ‘If I’d have asked my customers what they wanted, they would have told me ‘A faster horse.’” – Steve Jobs, 2008 This quote from Steve Jobs was very much on […]
IDEO sees design thinking as three lenses through which we can view design: desirability (human), viability (business), and feasibility (technical). Atomic’s project leadership roles (Design, Delivery, Development) share a significant alignment with these dimensions. That alignment strengthens our long-held belief that everyone on the team has a place in the design conversation.
“Should software designers code?” I have heard this question asked over and over again within the design community. There’s not a definitive answer, but if we extrapolate the question and ask it in a few different ways, I think we can better understand the role a designer plays in writing code for projects.
Ever had a refreshing ice-cold Mexican Coca-Cola in that sweet glass bottle? The bottle just looks and feels right. Now close your eyes. Imagine the Shell Oil logo. It became so iconic that the company dropped its name from the displays at their filling stations. What about the fuselage of Air Force One? It pops […]
Practicing empathy is for more than designers. Having empathy makes you a better designer software consultant. The notion that being empathetic can make you a better consultant is not a new one. The word “empathy” is thrown around a lot in software, but usually in a buzzword-like fashion. So, what does being empathetic mean in […]
In Art & Design School, design critique can be brutal. It’s often focused on judging whether or not work is “good” or “bad.” Reviews of work can be scathing, leaving art and design students running from the studio in tears. Many professors say that critique is part of preparing students for work in a real […]
I was recently asked to serve on an internship/job panel for design students at a local university. Upon reflecting on my post-graduation life, I realized some things I wish I knew as a student about to enter the workforce. I compiled those realizations into a list of advice for soon-to-be graduating students.
Lately, I’ve been noticing radio buttons, checkboxes, and toggles being used almost interchangeably on a lot of apps and websites. Perhaps I’m just noticing the issue more since it’s one I’ve been extremely careful to avoid on my current project. It’s like when you buy a new car and suddenly everyone on your street is […]
As the term User Experience Design or UX Design is becoming more mainstream, we are on the cusp of diluting its meaning and misappropriating it.