The Macro Impact of Microinteractions – Making Users Happy

I’ll admit it. I’m that designer. I’m constantly sticking my phone in peoples’ faces and exclaiming, “Look how cool this is!” But I’m never talking about a specific product or trending meme. I’m always talking about a unique and delightful interaction within an application—the thing that gives me the “warm fuzzies”—the microinteractions.

Design Thinking and Atomic Project Leadership

IDEO sees design thinking as three lenses through which we can view design: desirability (human), viability (business), and feasibility (technical). Atomic’s project leadership roles (Design, Delivery, Development) share a significant alignment with these dimensions. That alignment strengthens our long-held belief that everyone on the team has a place in the design conversation.