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Carl Erickson

Founder & Chairman, at Atomic Object. Generalist creator of value unconstrained by the status quo. Advisor, mentor, investor. Blogs about growing and running a small, innovative company at Great Not Big.

 
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Personas Are Design

Keeping your personas around as regular touchstones will help you realize whether you’ve left the original design behind, and help you have that critical conversation with your customer, if so.
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UX/Design Practices

Personas Are Design

Keeping your personas around as regular touchstones will help you realize whether you’ve left the original design behind, and help you have that critical conversation with your cus