Why (and How) Developers Should Care about Design [Video]

Design is essential to software product development, and developers have a crucial role to play in good software design. Atomic’s path to understanding what design does (and all the various activities covered by that seemingly simple word) began when our company was a few years old. We were turning out great code, and we were […]

The True Cost of Hiring Your Own Developers

I recently caught up with a technology entrepreneur whose startup had succeeded in creating innovative technology. He was justly proud of what they achieved, and he’s now partnered with a much larger company to sell and support their product all over the world. One important thing he learned in their three-year run? Building a software […]

Our Visit from Hillary Clinton

Yesterday at about noon, our Grand Rapids office hosted a visit and Q&A with presidential candidate (and former Secretary of State, Senator, and First Lady) Hillary Clinton. We have a broad spectrum of political affiliations at Atomic, so this may seem like a strange choice. But hosting this visit was not meant as an endorsement […]

Diversity for Diversity’s Sake? – 9 Reasons We Want to Be Gender Diverse

We’ve been working for several years to improve the gender balance at Atomic Object, largely because we held “diversity is good” to be self-evident. But the last six to nine months, as we’ve been changing out benefits and practices in pursuit of this goal, I’ve been thinking about why diversity is good.

8 Questions to Ask before You Automate

This post is revised and republished from Carl’s blog at Crain’s Detroit Business. Innovation is not exclusively about revolutionary new products or services. Extending an existing offering or improving an internal business process can be an important form of innovation, too. When I talk with business owners about using software to automate an existing business […]

2 Under 40

I nominated both of our managing partners in the Grand Rapids office this year for the Grand Rapids Business Journal’s “40 Under 40” recognition. Atomic has always believed strongly in the power of pairs, and Mike Marsiglia and Shawn Crowley exemplify why that is. Since 2009 when they left development positions and effectively apprenticed themselves […]