Jonah Bailey at Atomic Spin

Why Software Rewrites Often Fail – and How “User Goals” Can Fix Them

Instead of asking, “How we can duplicate our existing software with modern technologies?” we should ask, “How can this software help User X reach their goal?” The difference may so

UX/Design Practices

A Tale of Two Approaches to Innovation – IxD vs. Proto/Test

The discussion of Interaction Design vs. Prototype/Test/Lean is about how we frame and solve problems—specifically how each approach treats the user.

Evolving the Industry

Coding Bootcamps Have a Fundamental Problem

What if coding bootcamps are preparing motivated, hard-working people only for slow-moving, creativity-free software jobs at large companies?

UX/Design Practices

“Most Advanced, Yet Acceptable” Software Design

Lowey posited designers should go with the "most advanced, yet acceptable" solution. People inherently desire new things, but they also want the familiar.

UX/Design Practices

Why and How to Discuss Design with Developers

When you include developers in your critique, you aren't giving them a panacea. You're making your design practice better.

Choosing Your Team

When to Call in the Consultants

As software project "Marines," consulting teams get deployed when clients need a beachhead, things haven't gone according to plan, or it's time to level-up.

UX/Design Practices

Industry Viewpoints: An Interview with Alan Cooper

In September, I interviewed Alan Cooper to hear his thoughts on the state of the tech industry, and ultimately, the world.

Culture

Parallels Between Design and Leadership

Making a designer into a leader within your organization makes perfect sense. In fact, design is a great prep school for leadership within any organization.

Personal Optimization

Quenching the Fire of Clients From Hell

What happened? How did our software project end up in hell? And more importantly: How can we get back on track?

Personal Optimization

Kicking off an Experiment in Agile Family Management

Over the next 6 months, I'll use Agile practices in my family management to address issues, focus on long-term goals, and improve communication. Here's how.

UX/Design Tools

Heuristics and Practical Plans for Content Strategy

Practices we've used to collaborate on website content strategy, including personas, performance continuums, SMART goals, and in-and-out plan worksheets.

UX/Design Practices

The Art and Science of Content Strategy

The user's goal isn't to use your client's app or read their site. The user's goal is personal, and your content is just a tool they may (or may not) use.

Jonah Bailey

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