Managing Partner in Ann Arbor, working to further Atomic's reach nationwide. A designer by trade, I create processes and practices that empower Atoms to excel in client work while representing Atomic in the best possible way.
Lowey posited designers should go with the "most advanced, yet acceptable" solution. People inherently desire new things, but they also want the familiar.
As software project "Marines," consulting teams get deployed when clients need a beachhead, things haven't gone according to plan, or it's time to level-up.
Making a designer into a leader within your organization makes perfect sense. In fact, design is a great prep school for leadership within any organization.
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Over the next 6 months, I'll use Agile practices in my family management to address issues, focus on long-term goals, and improve communication. Here's how.
Practices we've used to collaborate on website content strategy, including personas, performance continuums, SMART goals, and in-and-out plan worksheets.
The user's goal isn't to use your client's app or read their site. The user's goal is personal, and your content is just a tool they may (or may not) use.
