Who is the Modal Atom?

Planet Money ran a podcast earlier this year on “The Modal American.” The concept focused on evaluating the mode of a population instead of the average. For their analysis, NPR grouped Americans together based on characteristics like age, sex, income, etc. After that, they identified the most common occurrence for their set of characteristics. The concept […]

Management Levers: An Engaging Engagement Model

I’ve been selling custom software projects for nearly a decade. In my opinion, the most important part of the sale is correctly setting the client’s expectations for the design and development journey that’s in front of them. A key expectation to align on is the engagement model. Over the past few years, I’ve been describing […]

Three Ways to Make Your Client’s Life Easier

Taking care of your clients is, as everyone knows, vital for a service-based organization. You were hired to do a job for one or both of these reasons: The client doesn’t have the expertise to do it. The client doesn’t have the time to do it. Reason 1 requires some targeted education and consulting from […]

Why You Should Try Meeting Segues + My Top Five

I commonly walk into meetings thinking about all kinds of topics that aren’t the real focus of the meeting—my last meeting, the nagging to-do I have to complete, my overflowing email inbox, my promise to my family to pick up dinner on the way home from work, etc. These types of thoughts and concerns aren’t […]

Keep Meetings on Track with a Time Timer

Are your meetings constantly running long? Do you feel like your team is getting off in the weeds and not focusing on the important points? I’ve felt these concerns.

Should You Build New Software or Buy It? – It Comes Down to Cost vs. Control

You need a serious piece of software to help run your business—an Enterprise Resource Planning (ERP) system. Maybe you’re replacing what you’ve got, or maybe you’re outgrowing your paper processes. You’ve looked around, but you don’t see anything for sale that exactly meets your needs. And now you’re considering building your own.

Startup Product Roadmap, Phase 3 – Commercialization

Commercialization is focused on scaling your product and growing value. Since this is the first major product offering for your company, it’s also about creating a viable long-term entity.

Startup Product Roadmap, Phase 2 – Pilot Release / MVP

Congratulations! You have a working prototype that’s solving a problem. Things are about to get real, really fast. It’s time to take the leap and build your Pilot Release.

Startup Product Roadmap, Phase 1 – Product Discovery

The Product Discovery phase is about determining that you’re solving the right problem, along with starting to validate and de-risk your solution. This phase of effort is arguably the most difficult of your product’s lifecycle. Each day can be an emotional rollercoaster of extreme excitement and frustrating lows.

The Startup Product Roadmap – Maturing your Software Idea into a Scalable Product

Planning to launch a startup around a new software product? The Software Product Roadmap will help you ask the right questions, talk to the right people, and make the right moves every step of the way.

Atomic Spin

Atomic Object’s blog on everything we find fascinating.

By: Michael Marsiglia

Author: Michael Marsiglia