Sam Laidlaw on Atomic Spin

Project & Team Management

Range vs. Depth: Having a Generalist on Your Team Gives You Options

Specialists set the quality bar; teammates with range give you options when the work changes. Here's what to look for when evaluating a team.

Artificial Intelligence

97% of enterprises deployed AI. Only 29% see ROI. The gap isn't technology but measurement. Here's what to track instead.

Effective communication

Directness isn't blunt — it's respect. Learn why executives value transparency about what you're optimizing for hedged recommendations.

Effective communication

Executives don't need more slides. They need signal through noise. Learn pattern matching and the inverted pyramid approach to storytelling.

Culture

Many projects are done with hybrid or remote teams, and that calls for fostering what’s always mattered most: human connection.

Growing as Makers

Explore how trust and human connection, not just technical skill, define successful consulting engagements.

Culture

From multinational organizations to a boutique consulting firm, my reflections on my journey to Atomic Object.