branding Archives

Growing as Makers

Host Events with Impact: Lessons Learned from Atomic’s Latest Events

This summer, I was given the project of building a framework for hosting events at our offices that would impress our guests.

Developer Tools

Clerk: The Authentication Platform Optimized for Speed

If you are willing to hand off some granular feature control for speed in the user authetication area, Clerk is an especially fantastic tool.

Developer Tools

Master the Zen of the Zod Brand

Brands, particularly the Zod brand, have been game-changers for me. Zod can be hugely beneficial not just for types, but for data validation.

TypeScript

Updated “Branding” for a Strongly-Typed Date String in TypeScript

Due to changes to TypeScript, I've updated my branding strategy so that the DateStr type works properly in newer versions of TypeScript.

Business Practices

My Weekly 10-Minute Process to Monitor Online Mentions for Free

The set-up process to monitor online mentions for free is a little involved, but it gives you a comprehensive view of what’s being said about you online.

TypeScript

How to Customize the openapi-typescript Generator for Branded Types

Customizing the openapi-typescript generator involves an upfront investment. But with this in place, you can have more confidence in your branded types.

UX/Design Techniques

Where Atomic and Photography Meet

How Atomic create a cohesive photography style that expressed our lively, welcoming, authentic culture.

UX/Design Practices

Prioritizing Joy

How do we prioritize an emotional connection in an Agile project? Here’s one possible strategy.

Web Apps

Protecting Your Intellectual Property: the New XXX Top-Level Domain

The new .xxx TLD raises intellectual property and branding concerns for organizations. A domain name can be reserved to protect trademarks and names.