A Introduction to Mobile App Testing for New Products

Testing mobile applications across multiple platforms is tricky. Software developers are now faced with an increasingly heterogeneous mix of mobile devices and operating systems. Meanwhile, people have increasingly high expectations for their user experience. I serve as a board advisor to an Ann Arbor-based startup whose native mobile applications are a very important part of […]

Refining Our Sales Pipeline

Over the past year, we’ve done extra work on our company processes and practices. We’ve been fortunate — Atomic has a diverse set of clients and more demand than we can adequately supply. That said, there’s always room for improvement, and during these tough economic times, we’ve focused especially on improving our sales process. Part […]

Recognizing Great Work at Atomic— Small Moments with Big Impact

Employee recognition is very important. Gallup says, “Workplace recognition motivates, provides a sense of accomplishment, and makes employees feel valued for their work. Recognition not only boosts individual employee engagement, but it also has been found to increase productivity and loyalty to the company, leading to higher retention.” I think this is especially true at […]

Cross-Platform Mobile Frameworks – Benefits & Tradeoffs

When clients first contact us about building a mobile app, they often wonder if they should build separate native mobile apps for both Android and iOS platforms, or if they should use a cross-platform framework. In the past, cross-platform frameworks have gotten a bad rap, and for good reason. They were slow, they didn’t look […]