Design Thinking Toolkit, Activity 7 – Competitors & Complementors Map

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page. The Competitors/Complementors Map is an excellent way to visualize a company’s or product’s place in its industry’s competitive landscape. It also reveals how products can compete with or complement […]

Design Thinking Toolkit, Activity 2 – Story Mapping

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page. Story Mapping Primary Goal To get a detailed understanding of the user’s experience. When To Use Any time a new initiative is started. This includes revisiting this activity any time […]

Design Thinking Toolkit, Activity 1 – The Love/Breakup Letter

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page. The Love/Breakup Letter Primary Goal To identify positive and negative attributes/elements/features in your brand, product, company, or event. When To Use During a kick-off session with a group that […]

A Better Approach to Collaborative Problem Solving

It can be difficult to build team consensus on the best way to solve a technical problem. I believe the difficulty often stems from how each of us strives to present our own solutions without really listening to others in a spirit of true team support. To improve the way we collaborate and overcome team dysfunction, I’m proposing a new working agenda.