Design Thinking Toolkit, Activity 16 – How Might We…?

Hoping to turn problems into opportunities for design? Look no further than How Might We (HMW). This is a classic Design Thinking activity—and simple, to boot. Begin with a problem area that is challenging for a person/organization/system/environment/etc., and add HMW, reformatting the problem to suggest that a solution is possible. Read more on Design Thinking Toolkit, Activity 16 – How Might We…?…

Design Thinking Toolkit, Activity 15 – How to Make Toast

Asking clients to explain how nuanced and complex systems work can be a daunting task. Add to that the fact that each participant may have a unique approach to explaining a process, and you might just be left with a confusing workflow that’s missing key information.

“How to Make Toast” can help prepare your group for a larger activity like journey mapping or systems diagramming. It offers everyone the chance to agree on what is and isn’t helpful when it comes to describing a process. Read more on Design Thinking Toolkit, Activity 15 – How to Make Toast…

Design Thinking Toolkit, Activity 9 – Rose, Bud, Thorn

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page.

Rose, Bud, Thorn may be the most commonly used Design Thinking activity at Atomic due to its versatility and ease of use. Read more on Design Thinking Toolkit, Activity 9 – Rose, Bud, Thorn…

The Untapped Value of Play in Design

I was listening to a Hidden Brain episode in which the host, Shankar Vedantam, and psychology professor Alison Gopnik discuss the idea of play as a tool for children to learn. In this episode, they don’t describe “play” the way that you, I, and even the Merriam-Webster dictionary do; rather, they describe it as “…trying out lots and lots of different options and get a lot of information about how the [world] works.” Read more on The Untapped Value of Play in Design…

Design and Dance, a Graceful Pairing

This past year, I returned to one of my life-long passions: dance. In doing so, I was surprised to find a number of dancers who were also designers and developers. Thinking on this further, I believe there are a few key habits that designers can hone through, or borrow from, dancing.

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Design Thinking Toolkit, Activity 7 – Competitors & Complementors Map

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page.

The Competitors/Complementors Map is an excellent way to visualize a company’s or product’s place in its industry’s competitive landscape. It also reveals how products can compete with or complement one another.
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How to Make a Customer Journey Map for Experience Design

At some point in every project, we are asked, “How does this product/service create value for our customers?” or better yet, “How might we create value for our customers?” Customer Journey Maps are well suited to answer these questions. Read more on How to Make a Customer Journey Map for Experience Design…

Design Thinking Toolkit, Activity 4 – Start Your Day

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page.

Start Your Day is one of the most beloved and consistently used exercises at Atomic. I’m also a touch biased because I love this activity and, to date, so has every team I’ve worked with.

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Design Thinking Toolkit, Activity 2 – Story Mapping

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page.

Story Mapping

Primary Goal To get a detailed understanding of the user’s experience.

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