Get More Value from “Hopes and Fears” with a Quadrant Map

The “Hopes and Fears” Design Thinking exercise is a great way to foster discussion around our client’s worries and hopes about the project, especially early on in the process. For a recent project, I was researching ways to get more actionable output from the exercise. I found a fantastic blog post from Innovator Ltd on […]

Design Thinking Toolkit, Activity 16 – How Might We…?

Hoping to turn problems into opportunities for design? Look no further than How Might We (HMW). This is a classic Design Thinking activity—and simple, to boot. Begin with a problem area that is challenging for a person/organization/system/environment/etc., and add HMW, reformatting the problem to suggest that a solution is possible.

Design Thinking Toolkit, Activity 15 – How to Make Toast

Asking clients to explain how nuanced and complex systems work can be a daunting task. Add to that the fact that each participant may have a unique approach to explaining a process, and you might just be left with a confusing workflow that’s missing key information. “How to Make Toast” can help prepare your group […]

The Untapped Value of Play in Design

I was listening to a Hidden Brain episode in which the host, Shankar Vedantam, and psychology professor Alison Gopnik discuss the idea of play as a tool for children to learn. In this episode, they don’t describe “play” the way that you, I, and even the Merriam-Webster dictionary do; rather, they describe it as “…trying […]

Design and Dance, a Graceful Pairing

This past year, I returned to one of my life-long passions: dance. In doing so, I was surprised to find a number of dancers who were also designers and developers. Thinking on this further, I believe there are a few key habits that designers can hone through, or borrow from, dancing. Attention to Every Detail […]

Design Thinking Toolkit, Activity 7 – Competitors & Complementors Map

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page. The Competitors/Complementors Map is an excellent way to visualize a company’s or product’s place in its industry’s competitive landscape. It also reveals how products can compete with or complement […]

Design Thinking Toolkit, Activity 5 – Remember the Future

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page. Remember the Future Primary Goal To understand how the client stakeholders define success. When To Use At the start of a project or any time you’re beginning a new initiative. […]