Design Thinking Toolkit, Activity 9 – Rose, Bud, Thorn

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page.

Rose, Bud, Thorn may be the most commonly used Design Thinking activity at Atomic due to its versatility and ease of use. Read more on Design Thinking Toolkit, Activity 9 – Rose, Bud, Thorn…

The Untapped Value of Play in Design

I was listening to a Hidden Brain episode in which the host, Shankar Vedantam, and psychology professor Alison Gopnik discuss the idea of play as a tool for children to learn. In this episode, they don’t describe “play” the way that you, I, and even the Merriam-Webster dictionary do; rather, they describe it as “…trying out lots and lots of different options and get a lot of information about how the [world] works.” Read more on The Untapped Value of Play in Design…

Design and Dance, a Graceful Pairing

This past year, I returned to one of my life-long passions: dance. In doing so, I was surprised to find a number of dancers who were also designers and developers. Thinking on this further, I believe there are a few key habits that designers can hone through, or borrow from, dancing.

Read more on Design and Dance, a Graceful Pairing…

Design Thinking Toolkit, Activity 7 – Competitors & Complementors Map

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page.

The Competitors/Complementors Map is an excellent way to visualize a company’s or product’s place in its industry’s competitive landscape. It also reveals how products can compete with or complement one another.
Read more on Design Thinking Toolkit, Activity 7 – Competitors & Complementors Map…

How to Make a Customer Journey Map for Experience Design

At some point in every project, we are asked, “How does this product/service create value for our customers?” or better yet, “How might we create value for our customers?” Customer Journey Maps are well suited to answer these questions. Read more on How to Make a Customer Journey Map for Experience Design…

Design Thinking Toolkit, Activity 4 – Start Your Day

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page.

Start Your Day is one of the most beloved and consistently used exercises at Atomic. I’m also a touch biased because I love this activity and, to date, so has every team I’ve worked with.

Read more on Design Thinking Toolkit, Activity 4 – Start Your Day…

Design Thinking Toolkit, Activity 2 – Story Mapping

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page.

Story Mapping

Primary Goal To get a detailed understanding of the user’s experience.

Read more on Design Thinking Toolkit, Activity 2 – Story Mapping…

Design Thinking Toolkit, Activity 1 – The Love/Breakup Letter

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page.

The Love/Breakup Letter

Primary Goal To identify positive and negative attributes/elements/features in your brand, product, company, or event.
When To Use During a kick-off session with a group that is familiar with a pre-existing concept, brand, event and/or application.
Time Required 30-45 minutes
Number of Participants 2-6 (ideally)
Who Should Participate? Stakeholders, Users, or Product Teams
Supplies Pens or pencils, lined sheets of paper (bonus supply: heart or smiley/sad face stickers for dramatic effect)

Read more on Design Thinking Toolkit, Activity 1 – The Love/Breakup Letter…

Design Thinking Toolkit – The Supply List

This is the second post in a series on Design Thinking methods and tools. You’ll find a full list of posts in this series at the end of the page.

Before we dive too deeply into design thinking exercises, I want to help you set the stage with the proper tools and materials. At Atomic, we’ve been holding workshops and project kickoffs for 15 years, so we’ve done all the user testing for you! Here, you’ll find a collection of our most loved and used tools for group activities. Read more on Design Thinking Toolkit – The Supply List…