Get More Value from “Hopes and Fears” with a Quadrant Map

The “Hopes and Fears” Design Thinking exercise is a great way to foster discussion around our client’s worries and hopes about the project, especially early on in the process. For a recent project, I was researching ways to get more actionable output from the exercise. I found a fantastic blog post from Innovator Ltd on […]

Design Thinking Toolkit, Activity 16 – How Might We…?

Hoping to turn problems into opportunities for design? Look no further than How Might We (HMW). This is a classic Design Thinking activity—and simple, to boot. Begin with a problem area that is challenging for a person/organization/system/environment/etc., and add HMW, reformatting the problem to suggest that a solution is possible.

Design Thinking Toolkit, Activity 15 – How to Make Toast

Asking clients to explain how nuanced and complex systems work can be a daunting task. Add to that the fact that each participant may have a unique approach to explaining a process, and you might just be left with a confusing workflow that’s missing key information. “How to Make Toast” can help prepare your group […]

The Untapped Value of Play in Design

I was listening to a Hidden Brain episode in which the host, Shankar Vedantam, and psychology professor Alison Gopnik discuss the idea of play as a tool for children to learn. In this episode, they don’t describe “play” the way that you, I, and even the Merriam-Webster dictionary do; rather, they describe it as “…trying […]

Design Thinking Toolkit, Activity 7 – Competitors & Complementors Map

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page. The Competitors/Complementors Map is an excellent way to visualize a company’s or product’s place in its industry’s competitive landscape. It also reveals how products can compete with or complement […]