How to Make a Customer Journey Map for Experience Design

At some point in every project, we are asked, “How does this product/service create value for our customers?” or better yet, “How might we create value for our customers?” Customer Journey Maps are well suited to answer these questions. Read more on How to Make a Customer Journey Map for Experience Design…

Design Thinking Toolkit, Activity 4 – Start Your Day

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page.

Start Your Day is one of the most beloved and consistently used exercises at Atomic. I’m also a touch biased because I love this activity and, to date, so has every team I’ve worked with.

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Design Thinking Toolkit, Activity 2 – Story Mapping

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page.

Story Mapping

Primary Goal To get a detailed understanding of the user’s experience.

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Design Thinking Toolkit, Activity 1 – The Love/Breakup Letter

Welcome to our series on Design Thinking methods and activities. You’ll find a full list of posts in this series at the end of the page.

The Love/Breakup Letter

Primary Goal To identify positive and negative attributes/elements/features in your brand, product, company, or event.
When To Use During a kick-off session with a group that is familiar with a pre-existing concept, brand, event and/or application.
Time Required 30-45 minutes
Number of Participants 2-6 (ideally)
Who Should Participate? Stakeholders, Users, or Product Teams
Supplies Pens or pencils, lined sheets of paper (bonus supply: heart or smiley/sad face stickers for dramatic effect)

Read more on Design Thinking Toolkit, Activity 1 – The Love/Breakup Letter…

Design Thinking Toolkit, Part 2: The Supply List

This is the second post in a series on Design Thinking methods and tools. You’ll find a full list of posts in this series at the end of the page.

Before we dive too deeply into design thinking exercises, I want to help you set the stage with the proper tools and materials. At Atomic, we’ve been holding workshops and project kickoffs for 15 years, so we’ve done all the user testing for you! Here, you’ll find a collection of our most loved and used tools for group activities. Read more on Design Thinking Toolkit, Part 2: The Supply List…

A Better Approach to Collaborative Problem Solving

It can be difficult to build team consensus on the best way to solve a technical problem. I believe the difficulty often stems from how each of us strives to present our own solutions without really listening to others in a spirit of true team support.

To improve the way we collaborate and overcome team dysfunction, I’m proposing a new working agenda. Read more on A Better Approach to Collaborative Problem Solving…

Don’t Skimp on Research, Design, and Planning

Our clients come to us with really cool ideas for web, mobile, and embedded apps. Usually, they know their domain inside and out, and they’ve come up with a great way to improve the world with some custom new software.

But we’ve learned over the years is that a little bit of planning before jumping into the code goes a long way. Read more on Don’t Skimp on Research, Design, and Planning…

Social Weight, Needy Devices, & the Need for Continuity – Key Takeaways from O’Reilly Solid


Source: O’Reilly Conferences

I recently returned from the inaugural O’Reily Solid, a conference focused on the intersection of software and hardware. It was a fascinating event — I can think of few other places where you could find dancing robots, modular circuit boards, smart power tools, and airborne wind turbines under the same roof as such diverse and revolutionary talks as designing interactions between connected devices, collaborative UX for the internet of things, and the future of fabrication.

Needless to say, I had a great time and learned a lot. With this post, I would like to share, in no particular order, some of my main observations and takeaways from this conference. Read more on Social Weight, Needy Devices, & the Need for Continuity – Key Takeaways from O’Reilly Solid…

Florence Knoll: Defining Modern

Florence Knoll. Image credit Iroco.
I recently had the pleasure to attend a presentation as part of West Michigan Design Week titled Florence Knoll : Defining Modern. I hadn’t known of Ms. Knoll prior to attending the talk, and I’d like to share two things I learned.

Quick background information: Ms. Knoll is known for her work in architecture, furniture design, and interior design; she was most active in the 1940s and 1950s. She helped found Knoll, a company which remains active in the furniture and office design market. The presentation was given by Lynne McCarthy, who is currently with the Knoll organization.

Throughout the presentation, Ms. McCarthy told several stories about Ms. Knoll’s work. One of my favorites was about her experience redesigning Nelson Rockefeller’s office in Rockefeller Center during the 1940s. Read more on Florence Knoll: Defining Modern…