Sarah Brockett on Atomic Spin

Designing for Users

The Art of Software Delivery: Balancing Process with Feel

My roots are in art and I am very comfortable when covered in ink or paint. As a Delivery Lead, although I do enjoy process, I love feel.

The Software Life

Novelty isn’t just exciting — it's beneficial. In product development, team leadership, and even in my personal life, novelty drives success.

Artificial Intelligence

Sure, AI has changed what’s possible, but it has also changed what people expect from their custom software projects in two major ways.

Project & Team Management

We can’t control the baggage someone brings to a new job, but we can foster strong working relationships by building trust as a team.

Effective communication

I wish I could wave a magic wand and grant each stakeholder every one of their wishes. Navigating stakeholder expectations can be daunting.

Project & Team Management

People pleasing can run deep in the consulting space. Let’s chat about when it’s okay, and even recommended, to say “no” to a client.

Product Development

I'm all for collaboration, but let’s talk about the limits of collaboration and how to avoid decision paralysis.

Personal Optimization

I love setting goals at the beginning of a new year. However, let's be clear here: I set New Year's goals, not a resolution.

Growing as Makers

Our next internal conference, Atomic Con, will be held in early 2024, and our planning committee has already gotten the ball rolling.

Project & Team Management

Somewhere along the way, I started referring to our strong union of project team leads as the Team Lead Triforce.

UX & Design

You can do all sorts of fancy things with the Data Merge feature in InDesign. I used it to automate creating name tags.

Growing as Makers

Thinking about why I moved to Chicago a year ago helped me tease out a few factors folks might consider when contemplating relocating for work.