Sarah Brockett on Atomic Spin

What Is a Software Designer, and How Can You Become One?

A software designer’s take on how to transition from traditional graphic design to working in software, including necessary hard + soft skills and more.

Designing for Users

The Art of Software Delivery: Balancing Process with Feel

My roots are in art and I am very comfortable when covered in ink or paint. As a Delivery Lead, although I do enjoy process, I love feel.

The Software Life

Novelty is the Secret Ingredient to Product Success, Thriving Teams, and Personal Happiness

Novelty isn’t just exciting — it's beneficial. In product development, team leadership, and even in my personal life, novelty drives success.

Artificial Intelligence

2 Major Ways AI is Changing What Clients Expect from Software Projects

Sure, AI has changed what’s possible, but it has also changed what people expect from their custom software projects in two major ways.

Project & Team Management

Build Trust as a Team: Why It’s Important & How to Do It

We can’t control the baggage someone brings to a new job, but we can foster strong working relationships by building trust as a team.

Effective communication

Handle Stakeholder Expectations: 6 Tips for Effective Communication

I wish I could wave a magic wand and grant each stakeholder every one of their wishes. Navigating stakeholder expectations can be daunting.

Project & Team Management

You Should Probably Be Saying “No” to Your Client More Often

People pleasing can run deep in the consulting space. Let’s chat about when it’s okay, and even recommended, to say “no” to a client.

Product Development

The Double-Edged Sword of Collaboration: How to Avoid the Pitfalls of Decision Paralysis

I'm all for collaboration, but let’s talk about the limits of collaboration and how to avoid decision paralysis.

Personal Optimization

Don’t Call It a Resolution: Why New Year’s Goals Are Superior

I love setting goals at the beginning of a new year. However, let's be clear here: I set New Year's goals, not a resolution.

Growing as Makers

Atomic Con: The Value of Hosting an Internal Conference

Our next internal conference, Atomic Con, will be held in early 2024, and our planning committee has already gotten the ball rolling.

Project & Team Management

Better Together: The Software Project Team Lead Triforce

Somewhere along the way, I started referring to our strong union of project team leads as the Team Lead Triforce.

UX & Design

How to Use InDesign’s Data Merge Feature to Automate the Creation of Name Tags

You can do all sorts of fancy things with the Data Merge feature in InDesign. I used it to automate creating name tags.

Sarah Brockett

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