In a previous role, I took any chance to better understand how my product could satisfy the needs of my market. A beta release provides that opportunity.
Makers and designers are often taken aback when clients push back on allocating funds for user research and testing. Here's a software team's point of view.
When time and budget are especially constrained, teams can still channel the customer’s voice into what they build through adopting a hypothesis mindset.
Having a hypothesis mindset includes having someone on the product team spend a tremendous amount of time talking to and empathizing with the customer.
