At some point in every project, we are asked, “How does this product/service create value for our customers?” or better yet, “How might we create value for our customers?” Customer Journey Maps are well suited to answer these questions.
It’s a well-known fact that many people in the older generation has been struggling with new technologies. For those of us that work in the software or design industries, it’s easy to take technology for granted. Most of us are “digital natives” — we grew up with electronics, and it can be difficult to set […]
The other day, I was having a conversation with a colleague about some user testing she was looking to do on a project. “I need to get permission from the client,” she said, “and even once we do it, I’m not sure how much information it will provide. We’ve already done a few tests already; […]
Atomic is currently collaborating with IDEO on a consumer-facing web app. The integration of IDEO’s user-centered design practices with Atomic’s software design and build practices is a powerful combination for our client. Working with an old friend and getting to know some more of the smart, talented people at IDEO have been great. We’re learning […]