Using “Last Thursdays” to Discuss Exceptions with Users

Most people call them “exceptions.” We call them “Last Thursdays.” I’ve mentioned this term in a couple of my previous blog posts, and I think it’s important to touch on it one more time, to better explain what it means, and to discuss how changing the name has helped us communicate more effectively with our […]

Writing Context Scenarios? Start at the End

If you’ve watched as many YouTube videos as I have, you’ve inevitably seen some ads for Master Classes. These are online classes taught by some of the most renowned names in their respective industries—Ron Howard on directing, Gordon Ramsey on cooking, Steph Curry on dribbling and shooting, etc. In the ad for Malcom Gladwell’s class […]