Taylor Vanden Hoek on Atomic Spin

Artificial Intelligence

95% of AI Projects Fail. Here’s What That Number Really Means

A study, AI in Business 2025, found 95% of generative AI pilots fail to deliver tangible or financial value. What does that really mean?

UX & Design

AI can generate interfaces in minutes, but complex design needs human insight. Here's why generalist designers are more critical than ever.

The Software Life

Create a culture of consulting excellence by delivering professional expertise, partnership skills, business acumen, and thought leadership.

The Software Life

Creating great software products demands that teams balance multiple priorities. The "layer cake" method creates targets for an ideal mix.

Project & Team Management

Backlog getting out of control? Try these tips for cleaning up the product backlog so product teams can move quickly and efficiently.

Culture

If you have been looking for the bat-signal of companies oriented for impact in their work, people, and locale, look for a B Corp.

Project & Team Management

New to being a software Product Owner? Here's what you should know about your customers, stakeholders, and industry.

UX & Design

Atomic Object is thrilled to be a sponsor of the 2023 UX Y’All Conference. Our design team is excited to convene there and learn from others!

UX/Design Techniques

Here's a storytelling shortcut for better describing an idea, service, or product. Who's it for, what do they need, and what can we do?

Resources for Clients

As market uncertainty continues, leaders face choices about where to conserve and what to cut. Where does innovation fit into this picture?

UX/Design Practices

Buy a Feature is a great game for any time during a software project to help teams prioritize work that is truly valuable.

UX/Design Practices

Ideally, personas emerge from contextual research. In lieu of research, teams can create proto-personas, to be refined through research.