You’re about to launch the MVP of your product—but in the background, there’s a never-ending stream of feature requests from stakeholders who have waited months (if not longer) for their idea to reach the top of the list. Where do you begin to prioritize these requests and foster shared ownership of the outcomes?
Most designers would agree that in our day-to-day work of creating the next big thing for our business, we try to make all the right decisions. But, for one reason or many, we often fall short. On the way to making a brilliant idea, we get to almost brilliant. Almost.
At some point in every project, we are asked, “How does this product/service create value for our customers?” or better yet, “How might we create value for our customers?” Customer Journey Maps are well suited to answer these questions.