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Taylor Vanden Hoek
By: Taylor Vanden Hoek

Software Consultant and Designer. Passionate about managing business complexity and understanding user needs to create meaningful experiences.

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    CTO Universe

    CTO Universe
    Topics 19 Posts

    Author: Taylor Vanden Hoek

    4 Simple Questions to Get Your Team Started on the Right Foot

    Starting a project with a new team and a new client can be challenging. Everyone is dedicated to understanding the problem space and the project needs. At the same time, we’re learning how to work with each other, sometimes for the first time. We’ve found 4 questions that bring the team together in alignment and […]
    Posted on May 10, 2019 by Taylor Vanden Hoek in Project & Team ManagementLeave a comment
    2019.05.10

    Engaging Users in Research without Opening Pandora’s Box

    Engaging a product’s users early in the process enables the team to gather information about user needs and make user-driven decisions out of the gate. But some software developers might worry, “What if users ask for features that we can’t deliver right away, or worse, can’t deliver at all?”
    Posted on March 22, 2019 by Taylor Vanden Hoek in UX/Design TechniquesLeave a comment
    2019.03.22

    Creating a Fast, Easy Daily Log with Bear & aText

    I am a big note taker, mostly because I tend to be forgetful. No matter how significant or recent a discussion may be, I often forget the details of what was said or decided–unless I take effective notes.
    Tagged: cto-universe product-mgmt-todayPosted on January 18, 2019 by Taylor Vanden Hoek in Personal Optimization2 Comments
    2019.01.18

    What Software Design Is & How it Makes Software Much, Much Better

    What’s software design? It’s about making technology easier and more valuable for people to use. Professional software designers do far more than “make software pretty.” They make sure that software works for people.
    Posted on December 19, 2018 by Taylor Vanden Hoek in Planning Your Project1 Comment
    2018.12.19

    My Five Favorite Tools for Mobile App Design

    My work as a digital designer has focused on creating digital experiences for (mostly) desktop or laptop users. When I’m designing in Sketch, what I see is really close to what I’ll see in the finished interaction. But what about designing for mobile or tablet apps? It can be easy to underestimate the size of […]
    Posted on August 7, 2018 by Taylor Vanden Hoek in UX/Design Tools3 Comments
    2018.08.07

    Hacking a Product Roadmap for Uncertain Circumstances

    Product roadmaps have long been used to illustrate the direction of product development, including how much time the project will take to complete, what tasks need to be completed, and who is responsible for those tasks. In my experience, a roadmap has been the best tool to align the team and leadership around the same […]
    Tagged: Story Maps product-mgmt-todayPosted on June 20, 2018 by Taylor Vanden Hoek in UX/Design Techniques
    2018.06.20

    Software Feature Prioritization – Pruning the Product Tree

    You’re about to launch the MVP of your product—but in the background, there’s a never-ending stream of feature requests from stakeholders who have waited months (if not longer) for their idea to reach the top of the list. Where do you begin to prioritize these requests and foster shared ownership of the outcomes?
    Tagged: product-mgmt-todayPosted on April 10, 2018 by Taylor Vanden Hoek in UX/Design Techniques
    2018.04.10

    Great Tech with Poor UX? That’s Only Sort-of Brilliant

    Most designers would agree that in our day-to-day work of creating the next big thing for our business, we try to make all the right decisions. But, for one reason or many, we often fall short. On the way to making a brilliant idea, we get to almost brilliant. Almost.
    Posted on February 1, 2018 by Taylor Vanden Hoek in UX/Design Practices
    2018.02.01

    How to Make a Customer Journey Map for Experience Design

    At some point in every project, we are asked, “How does this product/service create value for our customers?” or better yet, “How might we create value for our customers?” Customer Journey Maps are well suited to answer these questions.
    Tagged: User Research Design Thinking Journey Map UX DesignPosted on December 8, 2017 by Taylor Vanden Hoek in UX/Design Practices
    2017.12.08

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