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Design Thinking

Design Strategy

Simplicity in Design Thinking, Part 4: Your Competitive Landscape

Use this competitive landscape activity to align on your brand’s current and future position in the market and spark strategic discussion.
Product Development

Tell the Best Tale with the Nugget + SAR Method

Let me introduce you to the Nugget + SAR combo, which turns scattered facts into a tight, memorable narrative.
Design Strategy

Simplicity in Design Thinking, Part 3: Who’s in the Stadium?

These activities aren’t just about filling stadium seats or sorting sticky notes; they’re about creating shared understanding across the team.
Design Strategy

The Magic of Simplicity Pt2: Activities to Get You Started

f you’re looking for effective but simple activities for your workshop, stick with us as we dive into this design thinking activity.
UX & Design

Design Thinking Toolkit, Activity 25 – Empathy Map

In part 25 of this Design Thinking Toolkit series, an empathy map will have you walking, talking, and thinking like your research subjects.
UX/Design Techniques

Design Thinking Toolkit, Activity 24 – Abstraction Ladder

Let's ascend to new levels of thinking with Abstraction Ladder, a Design Thinking method that will help you find the true potential of a concept or the root cause of a problem.
User Research

Address Journey Mapping Challenges: Insights from a Design Thinking Workshop

Atomic Object’s Raleigh office hosted a design thinking workshop for eight local startups and introduced participants to journey mapping.
UX/Design Techniques

Design Thinking Toolkit, Activity 23 – Crazy 8s

Need a design thinking activity to get your creative vibes flowing? Create many ideas quickly with Crazy 8s. Get your thoughts on paper fast!
UX/Design Techniques

Design Thinking Toolkit, Activity 22 – Cover Story

Envisioning a grand future for your project or organization can help you make it a reality. All you need is Cover Story and some imagination.
UX/Design Techniques

Design Thinking Toolkit, Activity 21 – How Can I Help…?

You've conducted user interviews and now must identify problem statements. This activity will help you synthesize feedback.
UX/Design Techniques

Design Thinking Toolkit, Activity 20 – 2×3

This 2x3 activity kickstarts quick prototyping and ideation. It's great as a warmup for more complex solution-building activities.
UX/Design Tools

Design Thinking Toolkit, Activity 19 – The Perfect Morning

The Perfect Morning is a design thinking exercise for understanding how customers complete a process — or what their perfect process might look like.

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