Makers and designers are often taken aback when clients push back on allocating funds for user research and testing. Here's a software team's point of view.
As designers, we can help seniors by creating interfaces that compliment their age. Seniors want something simple, stylish, and personalized to their needs.
Design starts when there's a problem to solve. That's the designer's "broken test." After designing a solution, she does user testing to make sure it passes.