Jeff Williams on Atomic Spin

Grit: Why You Want the Tough Stuff

Grit is the raw endurance, perseverance, and passion that keeps you going, despite the obstacles in front of you. And it's something you build in yourself. But only if you do the h

Growing as Makers

You Need to Be Involved with SoftwareGR

Are you a software designer or developer in West Michigan? How about a manager who wants to expose their software team to new ideas?

Personal Optimization

You’re Doing Feedback All Wrong

Telling people how to improve actually hinders learning. Your advice is probably wrong, too much about you, and too focused on improving weaknesses.

Resources for Clients

What Challenge Will Your Company Face Next? Check the Predictable Success Framework

Knowing where you are in the company growth journey can help you identify the real problems you're struggling with and find a solution before you burn out.

Planning Your Project

Have a Big Software Idea? Start Small, then Make it Better

Investing in a large, "world-changing" first release is wasteful and dangerous. Successful companies launch a small, valuable product, then start learing.

Evolving the Industry

Why it’s Time to Retire the Software MVP

The term "MVP" is overused and mis-used so often, it's practically meaningless. Maybe it's time for us to retire the term altogether and start using something new.

Atomic Thinking

Atomic’s Radiator as a Digital Dashboard

Our Radiator was born out of an idea to measure the effectiveness of Atomic’s marketing efforts. I remember seeing an early version made out of yarn, tacts, cork board, and paper.

Business Practices

Setting Up KPIs and a Dashboard at Your Software Consultancy

Good metrics could include utilization, schedule availability, sales, project health, and accounts receivables. Each focuses on an important part of the consulting business and map

Planning Your Project

Six Software Startup Mistakes & How to Avoid Them

A unique idea isn’t enough. It's the quality of execution that often differentiates software startup success from failure. So how do you get it right?

Business Practices

Selling with Your Head and Your Heart – The New ABCs of Sales

Good sales is fundamentally human centered—treating people with dignity, staying humble, and recognizing that we don’t have all the answers.

Planning Your Project

Choosing the Right Mobile Technology – Native, Cross-Platform, or Responsive Web

Choosing the right mobile platform or technology is essential. Do you go native with iOS or Android? A responsive web app? Cross-platform tools like Xamrin?

Choosing Your Team

Facing Knowledge Asymmetry & Finding a Software Consultant

When you don't understand software, it's hard to know which consultants to trust. Here's how to avoid ending up with a $.5 million lemon.

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