Need to identify positive and negative things about your brand/product/company/event? Apply some Design Thinking with the Love/Breakup Letter exercise.
Taking inspiration from the film by Ray and Charles Eames called "Powers of Ten," this activity can help you reframe your thinking in big and small ways.
Are you just getting started on a project and hoping to gather some high-level project details? Then this pre-project survey is just the activity for you.