Pricing & Membership Models: Part Three – Layouts

We’ve already determined how our plans will be structured and what the most important value propositions are. Now for the fun part: how to design the layout of your models and values. The main goal here is conversions—convert as many users to become paying members as quickly as possible. There are many ways to express your models, but ideally you’ll choose the one that best fits your business.

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Pricing & Membership Models: Part Two – Value Propositions

In part one of this series, we explored the Who, What, Where, and How of our membership and pricing models. Now it’s time to think about the value propositions that will speak to best to users.

This approach can be broken into three sections: Discover, Test, and Pivot. Read more on Pricing & Membership Models: Part Two – Value Propositions…

Pricing & Membership Models: Part One – The Structure

It’s almost time to launch that product that you’ve been working on for months (maybe years?!) and you want to ensure that users will not only sign-up in droves, but also fork over the cash. Thoughtful pricing models and a solid membership structure will let you make it rain in dollars and users.

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Six Keys to a Successful Project Kickoff

A successful project kickoff is far more than the sum of its parts. There are so many ways a kickoff workshop can fail, regardless of the set of activities you put together. If a workshop doesn’t connect with a client or isn’t successful in stimulating trust in your ability to deliver, you’ve failed. If you strengthen the client relationship but fail to gather requirements or deliver value through the workshop process, you’ve failed.

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Becoming a Designer in the Real World – Things I Wish I’d Known

In late March, I was kindly asked by a student IxDA chapter to speak to their class. I toyed with what to talk to them about. Just five short years ago, I was in a similar seat that they are in now—graduating from art school.

I decided that instead of talking to them about specific UX practices, I would talk to them about things I didn’t do very well in the last five years. Things I’d go back and help my 22 year old self get better at. Then, I talked to them about some things I’m focusing on now in my day to day work. Read more on Becoming a Designer in the Real World – Things I Wish I’d Known…

Creating a Design Inspiration Archive

One exercise I’ve been doing for at least 8 years now is collecting media that intrigues me. Every day, I visit a few sources on the internet or stumble across content that introduces me to a new ideas, beautiful pictures, great layouts, or amazing typography.

I have collected over 4,210 pieces of media into folders on my computer. That turns out to be over 1 piece of media every day for the last 8 years. This post dives into why I find the collection process therapeutic, meaningful and important. Read more on Creating a Design Inspiration Archive…

Creating Image Overlays with CSS Multiple Backgrounds

A common technique in web design is to use a large background image overlayed with a translucent color and text. Often used for splash screens and headers (“hero images”), the color overlay creates a better background for text, while being much more visually interesting than a solid background color.

Our blog and website use a variation of this technique in our footer (see the bottom of this page) to draw attention to our work portfolio. Read more on Creating Image Overlays with CSS Multiple Backgrounds…

Using Video to Share Your Design Ideas

I was recently on a project that required a fair amount of remote design reviews.  In this case, the designers were often asked to submit their designs digitally and did not have the luxury of presenting their work in person. The client would review the designs at a later time and get back to the designers with feedback. Read more on Using Video to Share Your Design Ideas…