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Design Strategy

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Most Recent
Design Strategy

Why Using Software Is Like Eating at a Brazilian Steakhouse Run by Vegans

Developers who don't keep the user in mind when designing new software are like vegans running a Brazilian steakhouse.
Design Strategy

Simplicity in Design Thinking, Part 4: Your Competitive Landscape

Use this competitive landscape activity to align on your brand’s current and future position in the market and spark strategic discussion.
Design Strategy

Simplicity in Design Thinking, Part 3: Who’s in the Stadium?

These activities aren’t just about filling stadium seats or sorting sticky notes; they’re about creating shared understanding across the team.
Design Strategy

The Magic of Simplicity Pt2: Activities to Get You Started

f you’re looking for effective but simple activities for your workshop, stick with us as we dive into this design thinking activity.
Design Strategy

Go with Low-Fidelity Work for High-Fidelity Results

Going lower-fidelity is worth the fight, I promise. Below are ways I’ve experienced the benefits of fighting for low-fidelity work.
Design Strategy

The Blank Canvas: How to Add User-Centered Design to an Office

If you're a professional who wants to bring a user-centered design mindset to a work environment, I'll provide tips on navigating that.

Keep up with our latest posts.

We’ll send our latest tips, learnings, and case studies from the Atomic braintrust on a monthly basis.

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Design Strategy

Reduce “After-Market Fixes” with the Right Questions Before Coding

Asking these questions BEFORE any code is written can reduce "friction" in the UI as minor after-market fixes are made.

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Check out some of our work

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