The language that we as UX practitioners use to talk to each other isn’t always useful to our customers. Author David Sherwin suggests having a cheat sheet for talking to clients about the business value of UX and shares his own cheatsheet as a guide.
Can You Say That in English? Explaining UX Research to Clients
As much as I’d like to tell my clients to go read The Elements of User Experience and call me back when they’re done, that won’t cut it in a professional services environment. The whole team needs a common language and a philosophy that’s easy to grok.
I created a cheat sheet to help you pitch UX research using plain, client-friendly language that focuses on the business value of each exercise.
